- By Using rel=canonical tag
Yes, keep in mind that when you go for content aggregation or syndication, your content republishing partner should implement rel=canonical tag on their page which links back to the original content it means your website’s content.
It is one of the best and safest methods to do so. By doing so, it will pass all ranking signals to your site or that particular web page. And will also help Google to make it clear that your page’s content is the original content and you are the original author of the content. In this way, it also becomes easy for the search engines to show in the search results as Google always love to present original and authenticated results in its SERPs listing.
You can check the tag if you want to be assured about the tag usage and you can check it is with this tool.
- Meta Noindex tag
The second option is the use of Meta Noindex tag. In this, the aggregator site has to put a Noindex tag to their webpage. And hence in this way have to instruct search engines not to index that page. However, it is not as perfect as the first option but will help to solve the problem of duplicate content. It is because by implementing you will not get required ranking as it will pass that Google ranking signals to others than your page.
- Direct link to the article
The next and the third way for syndicating content with safety is to ask your content aggregator for a direct link to your article (not the homepage of the website). It will not only solve the problem of duplicate content but will also pass some link juice and ranking signals to the original content. Along with that also help search engines to understand which the original copy of the content is.
CONCLUSION
On that note when you have become aware of content aggregation or syndication then you can also implement this as one of the content promotion strategies along with keeping ways of safe content syndication in mind. Also, let us know about your views about the post. And if you like the post does not forget to share it with your family, friends, and colleagues via different social media platforms.
