There are quite a few reasons to participate and comment on other blogs. You get your “brand” known out there, you build backlinks for your site and you can generate a decent amount of traffic to your site. A lot of bloggers approach this the wrong way and will visit 100 blogs a day and comment on each one with any old comment just to get their link out there. Quality over quantity is a phrase that certainly applies to blog commenting.

For starters, you are putting your name/brand on the line when you leave public comments. Don’t fool yourself, the readers can tell the difference between someone participating and someone commenting just to get a link. Leave your comment and make it count. Look for entries that you are fluent in and actually engage the writer with something that “compliments” his or her entry. The readers that are actually benefiting from the entry and want to learn are much more likely to visit your blog if they feel you can help. It will also help more in the long run to continually hold yourself in a mature and professional manner. Readers will eventually remember the name leaving the comments on various blogs and it’s a great way to earn respect through the community.

Blog Comment

Try sticking to blogs you truly enjoy as it will help ensure that your participation is more involved and on target with the discussion. You can actually build friendships this way by engaging other readers at the same time. Trust me, the long term effects of this type of commenting is much better than a quick “hit and run” blog comment.

Also, learn which blogs are leaders in the industry that have more exposure than the rest. You’ll want to target blogs that have a better chance of bringing traffic to your site as long as you are taking the time to enter quality comments. Remember, your link isn’t just there for the day on the entry and then disappears when they make the next entry – your link is likely there for the life of the blog. So 6 months down the road from now when someone comes across that entry via a Google search, your comment can still be drawing the long term traffic.